Cookies are small text files that are:

• placed on your computer, phone or tablet when you visit a website, and

• stored by your browser.

They help websites work properly and give useful information to website owners (for example, how people use the site).

We also use similar technologies, such as pixels, tags and local storage. In this policy, when we say "cookies" we mean both cookies and similar technologies.

We use cookies to:

• make our Site work properly and keep it secure

• remember some of your choices and progress (for example through multi‑step forms)

• understand how people use our guides and tools so we can improve them

• show Clearwise adverts on other websites and apps (retargeting)

• build custom and lookalike audiences on advertising platforms, so we can reach people who may be interested in our guides and services

• test different page layouts and messages to see what works best

Some cookies are essential for the Site to work. Others are optional and only used if you agree to them in our cookie banner or settings.

We group our cookies into the following types:

(a) Strictly necessary cookies

These cookies:

• are needed for the Site to work properly, and

• keep the Site and your information secure.

For example, they help:

• move you through multi‑step forms

• remember your cookie choices

• keep the Site protected from misuse

You can't turn these cookies off in our systems. You can block them in your browser, but parts of the Site may then not work properly.

(b) Performance and analytics cookies

These cookies help us:

• understand how people use our Site

• see which pages and guides are popular

• fix problems and improve the Site

We use them to see, for example:

• how many people visit a page

• how long they stay

• what they click on

• what kind of devices and browsers they use (in general, not by name)

We use Google Analytics and similar tools for this.

These cookies are optional and only used if you accept them.

(c) Functionality cookies

These cookies help the Site:

• remember some of your choices or inputs

• work smoothly with certain services we use

Examples include:

• remembering where you got to in a form

• helping address lookup tools work (for example when you start typing your address)

We use Loqate for address lookups and validation, which may set cookies or use similar technologies to help its service work and to protect against misuse.

Some of these cookies may be essential to the function (for example, to make address lookup work at all); others may be optional.

(d) Advertising and targeting cookies

These cookies help us:

• show Clearwise adverts to you on other websites and apps (retargeting)

• show adverts to people who are similar to those who have visited our Site (lookalike audiences)

• measure how well our ads are working

We work with advertising and social media partners such as:

• Google Ads

• Meta Ads (for example Facebook and Instagram)

• LinkedIn Ads

• TikTok Ads

These partners may:

• place cookies or pixels on our Site

• link information from these cookies with other information they hold

• use this to show you more relevant adverts on their platforms and across their networks

We may also upload information (for example email addresses in protected/hashed form) to create custom audiences and lookalike audiences on these platforms. This may be combined with information from cookies to help make advertising more relevant.

Advertising and targeting cookies are optional and only used if you accept them.

Below is a summary of the main cookie‑using technologies we use or plan to use on our Site.

4.1 Essentials (for running the Site)

These help the Site function and keep it secure. They are usually set by us ("first‑party cookies").

• Our website platform and content manager
  Our Site is built on a content management system and web framework (for example Statamic and related tools). They may use cookies to:

  • keep track of sessions

  • remember your progress through forms

  • store technical preferences

  These cookies are strictly necessary for the Site to work.

4.2 Analytics and performance

These help us understand how the Site is used.

• Google Analytics
  Used to:

  • count visits and traffic sources

  • see which pages are most and least popular

  • understand how visitors move around the Site

  Information collected is usually aggregated and does not identify you directly. These cookies are optional.

• Hotjar
  Used to:

  • see how people interact with pages (for example, scrolling and clicking)

  • run feedback polls or surveys on the Site

  • identify usability problems

  Hotjar uses cookies and similar tools to understand behaviour, but does not show us your name or contact details. These cookies are optional.

• Visual Website Optimizer (VWO)
  Used to:

  • run A/B tests and experiments (for example, comparing two versions of a page)

  • see which version performs better

  VWO uses cookies to remember which version of a page you saw. These cookies are optional.

4.3 Advertising and retargeting

These help us show Clearwise adverts to you and people like you, and measure ad performance.

• Google Ads

• Meta Ads (Facebook / Instagram)

• LinkedIn Ads

• TikTok Ads

These platforms use cookies, pixels and similar technologies to:

• show Clearwise adverts to you after you've visited our Site (retargeting)

• create custom and lookalike audiences based on visitors to our Site and, in some cases, on information we securely upload (for example hashed email addresses)

• measure when someone has visited our Site from an advert (conversion tracking)

Advertising cookies are optional and only used if you accept them in our cookie banner.

You can also manage some of your choices directly on these platforms (for example in your Facebook, Google or LinkedIn ad settings).

4.4 Reviews and social proof

• Trustpilot
  We use Trustpilot to collect and showcase reviews about Clearwise and our service. Trustpilot may use cookies and similar technologies:

  • when you view Trustpilot content embedded on our Site

  • if you follow links to Trustpilot

  • to prevent misuse and fraud, and to improve their services

  These cookies are set by Trustpilot and are covered by their own policies as well as ours.

4.5 Address lookup and validation

• Loqate
  We use Loqate to help you look up and validate addresses in our forms. Loqate may use cookies or similar technologies to:

  • make the address lookup feature work

  • manage usage and performance

  • prevent abuse of the service

Some of these cookies are necessary for the address lookup to function correctly.

Some cookies are:

• "Session" cookies - they last only while your browser is open and are deleted when you close it.

• "Persistent" cookies - they stay on your device for a set period or until you delete them.

The exact time each cookie stays on your device can vary (for example, a few minutes, days or up to a couple of years).

We and our partners may update the cookies we use from time to time. The categories above are meant to give you a clear overview rather than a complete technical list.

You have several ways to control cookies and similar technologies.

6.1 Our cookie banner / settings

When you first visit our Site, you will see a cookie banner or pop‑up. You can:

• accept all non‑essential cookies

• reject non‑essential cookies

• choose your own settings by category (for example, allow analytics but not advertising)

You can usually change your choices at any time by:

• clicking a "Cookie settings" link in the footer or

• revisiting the banner (depending on how we've set it up).

Strictly necessary cookies cannot be turned off using the banner, as the Site would not work properly without them.

6.2 Your browser settings

You can also control cookies through your browser settings. For example, you can:

• block all cookies

• block cookies from certain sites

• delete cookies that are already stored

Each browser is different, so you may need to check the "Help" section of your browser for instructions.

If you block all cookies, some parts of our Site may not work properly or at all.

6.3 Advertising preferences

For some advertising cookies and online behavioural advertising, there are extra tools you can use to control your preferences (for example via individual platform settings or industry opt‑out tools).

You can also contact us at privacy@clearwise.com if you do not want us to use your information for:

• custom audiences; or

• lookalike audiences on advertising platforms.

Some cookies collect information that can be linked to you (for example, your IP address, or a unique identifier for your device or browser).

Where this is the case, we treat this as personal data and use it in line with our Privacy Policy, which explains:

• the legal reasons we rely on (such as consent and our legitimate interests)

• how long we keep personal data

• your rights (such as the right to access, correct or delete your information, and to object to certain uses)

You can find more detail in our Privacy Policy on Clearwise.com.

We may update this Cookie Policy from time to time, for example:

• when we add or remove tools and technologies

• when the law or guidance changes

• when we change how we use cookies

When we do, we will:

• update the "Last updated" date at the top; and

• where appropriate, show a notice on our Site.

We recommend you check this page from time to time to stay up to date.

If you have any questions about this Cookie Policy or how we use cookies, please contact us:

• Form: Here

• Email: privacy@clearwise.com

• Post:
  Privacy Team
  Clearwise Limited
  Jubilee House, East Beach
  Lytham St Annes
  FY8 5FT
  United Kingdom

We'll do our best to explain things in clear, straightforward language.